I refrain from making jokes from this small bit of news. I think it’s great that Freese has a great appetite to chow down on some Imo’s. According to a recent article in the St.Louis Biz Talk, Freese frequents the Imo’s in Ballwin all the time. Well here I the whole article on the business venture that had brought Freese and the Ino’s Franchise together:
St. Louis Cardinals third baseman David Freese has signed a three-year contract with Imo’s Pizza to promote the local pizza chain. The contract began June 1.
President Margie Imo told the St. Louis Business Journal that the pizza chain reached out to Freese following his MVP-award-winning 2011 season. Freese, who at the time said he loved eating pizza, is a frequent customer at the Imo’s location in Ballwin, Imo said.
“It seemed to be a natural fit,” Imo said.
MSW Marketing, which has held Imo’s marketing account for 20 years, will produce about four TV spots featuring Freese. They’ll broadcast sometime in mid-July. Promotions also include radio, print and digital spots in addition to meet-and-greet events. Ed Musen, a partner at MSW Marketing, said Freese will receive free Imo’s pizza during the extent of his three-year contract.
Imo’s officials also announced plans to donate $10,000 to Variety the Children’s Charity of St. Louis, an organization that helps children with disabilities.
Imo’s Pizza is led by President Margie Imo and CEO Ed Imo. The company employs about 5,400 employees and posted revenue of $96.6 million in 2012.
source: Matthew Hibbard