FOR IMMEDIATE RELEASE
JAMBA JUICE, THE FUDGERY AND MAJESTIC ATHLETIC
TO JOIN BALLPARK VILLAGE
Premier Tenants Added to St. Louis’ Newest Dining & Entertainment Destination
BALTIMORE, MARYLAND (March 24, 2014) – The St. Louis Cardinals and The Cordish Companies today announced that Jamba Juice, The Fudgery and Majestic Athletic will be joining the starting lineup of Ballpark Village. The three latest tenants join a string of premier tenants and brand partners at Ballpark Village including Cardinals Nation, FOX Sports Midwest Live!, Budweiser Brew House, PBR St. Louis, The Barn, Howl at the Moon, Drunken Fish, Tengo Sed, Tengo Hambre and Ted Drewes. The addition of these three tenants leaves approximately 3,500 square feet of the 120,000 square feet first phase.
The $100 million first phase of Ballpark Village will open its doors to the public for the first time on Thursday March 27th with an opening ceremony, followed by a VIP party and a free concert for the public within FOX Sports Midwest Live! featuring national recording artist Third Eye Blind. Jamba Juice, The Fudgery and Majestic Athletic are set to open this summer.
Jamba Juice, a leading restaurant retailer of better-for-you specialty beverage and food offerings, will bring great tasting whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods and snacks to Ballpark Village. Jamba Juice will occupy approximately 1,000 square feet on the first level of Ballpark Village, adjacent to FOX Sports Midwest Live!.
“We are excited to announce our fourth store opening in the St. Louis area with the addition of the Ballpark Village location,” said Jerry Amsler, Managing Owner of Jamba Juice in Missouri and Kansas. “With Jamba Juice new to the market, we feel the partnership with Ballpark Village is a homerun.”
The Fudgery, widely known for its handmade, traditional fudge and its unique brand of singing fudge-makers, is now in its 35th year of business. It currently operates 27 stores in over a dozen states and is still headed by its original founder and CEO, AC
Marshall. The Fudgery team members who stir, turn and fold the fudge are famous for belting out show tunes and creating an energetic and entertaining atmosphere. The Fudgery’s commitment to quality continues as the company grows into new markets and expands their selection, now also offering caramel apples and gourmet dessert sauce in addition to premium quality Blue Bell ice cream and milk shakes. The Fudgery will occupy approximately 1,500 square feet at Ballpark Village, adjacent to Jamba Juice.
“Ballpark Village is the perfect venue for our interactive retail concept, with its carefully crafted merchant mix and infectious energy,” stated Fudgery CEO A.C. Marshall. “The Cordish Companies’ and Cardinals’ vision for Ballpark Village is a great step for the city of St. Louis and it allows us to take our operations to another level. We’re excited to be a part of it.”
Majestic Athletic is a subsidiary of VF Licensed Sports Group. Majestic designs, markets and manufactures athletic team uniforms, performance apparel, outerwear and licensed athletic wear. Majestic is the official on-field uniform of Major League Baseball and is also licensed by the Major League Baseball Players Association (MLBPA), National Football League (NFL), National
Basketball Association (NBA), National Hockey League (NHL) and Collegiate Licensing Company (CLC). Majestic will occupy approximately 750 square feet at Ballpark Village, adjacent to Drunken Fish.
“Expanding our brand into Ballpark Village is a wonderful opportunity to showcase St. Louis’ two favorite brands—the Cardinals and Majestic,” said Jim Pisani, President of Majestic Athletic. “Our new Ballpark Village retail store is a platform to offer fans the highest quality MLB apparel in the marketplace today. This collaboration also further illustrates our commitment to the Cardinals organization and it’s legion of fans. It’s The Cardinal Way.”
“It has always been our vision to create a dynamic collection of dining and entertainment options at Ballpark Village for game day and every day,” said Chase Martin, Director of Development for The Cordish Companies. “With the announcement of these three first class brands, along with those previously announced, Ballpark Village is sure to become the regional entertainment destination for St. Louis residents and visitors alike.” Source: Ron Waterman St. Louis Cardinals